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The Traits Entrepreneurs Need To Succeed

This article is more than 7 years old.

Researchers and psychologists have spent decades working to dissect, analyze, and zero in on the personality characteristics that are intrinsic to entrepreneurs and entrepreneurial success. They have amassed a sizeable body of scholarly work in their efforts to understand which traits seem to be unique to entrepreneurs, which traits seem to be associated with successful vs. unsuccessful entrepreneurs, and which traits are correlated with specific entrepreneurial skill sets.

Some have posited that the basic elements of entrepreneurship are perception, courage, and action. Others have suggested that the key traits distinguishing true entrepreneurs from managers with similar responsibilities are risk-taking propensity, locus of control, energy level, and need for achievement.

Still other studies have approached the question by defining a set of personality traits to examine, and then by conducting a rigorous analysis seeking to draw meaningful insights about the particular set of traits. A seminal 2004 study of U.S. entrepreneurs, for example, analyzed their impressions of the relative importance of the Big Five personality traits – openness, conscientiousness, extraversion, agreeableness, and neuroticism – which psychologists believe are at the core of every individual’s personality. In a follow-up 2011 study, researchers investigated the role these same Big Five traits play in entrepreneurial failure.

A 2004 British study of entrepreneurs, meanwhile, looked at the relative importance of six characteristics associated with entrepreneurship: focus, advantage, creativity, ego, team, and social. And a 1999 Dutch study that sought to build a personality test capable of assessing an entrepreneur’s likelihood for success started by weighing three main characteristics (achievement, internal locus of control, and risk-taking propensity) and five secondary characteristics (autonomy, power, tolerance of ambiguity, affiliation, and endurance).

What becomes clear from looking at this body of work is that researchers have worked in earnest over the years to identify the personality traits associated with entrepreneurial success. What also becomes clear is that there’s little consensus about which traits are associated with entrepreneurial success, or about what wisdom business schools and mentors and colleagues should be imparting to the next generation of entrepreneurs.

Therefore, we decided to tackle this issue from a different perspective: Ask the entrepreneurs themselves. Working with an expert team of researchers and academic colleagues, we designed a web survey inviting 10,000 business CEOs and company founders to select the top five personality traits of successful entrepreneurs. We scoured the literature on this subject to develop a large, inclusive list of many possible personality traits commonly associated with entrepreneurial success, generating a list of 23 traits in all.

Our anonymous online survey was returned by 2,631 respondents, all of whom have helmed companies that have generated at least $1 million in annual revenue.

After analyzing the data, we found a single trait rose above the other 23 personality traits: vision. Indeed, this trait was the only one that was selected by a majority of respondents (61%).

The other top five most commonly selected traits of successful entrepreneurs were, in order: work ethic (45%), resilience (41%), positivity (35%), and passion (34%).

Although all 23 traits on our list were selected by at least some of the respondents, it was revealing to see how dramatic the spread was. In particular, the five least commonly selected traits were chosen by 10% or less of respondents: influential (5%), frugality (5%), detailed (7%), caring (9%), and money manager (10%).

The message our 2,631 survey respondents seemed to be conveying is that while the traits of entrepreneurial success may vary, there are some traits that we should focus on building in ourselves – and others that perhaps we can hire talented people to help fulfill.

“Hire intelligently,” one of my respondents commented. “Look for people that are smarter than you and offer your company skills that you don't have.”

Vision: The No. 1 most essential personality trait

The rate at which our survey respondents picked vision was especially revealing. As the only trait among the list of 23 that was picked by a majority of the respondents, vision seemed to stand in a class all of its own.

Vision is the gift of being able to look forward into the future, of being able to develop a clear path forward in the quest to accomplish lofty goals and ambitions. It’s with vision that we’re inspired to push through our own insecurities, fears, and uncertainties – and ultimately to succeed.

“If it's vision you lack, imagine a road trip without a map,” one survey respondent commented. “Yes, it's exciting at the start, but you could easily run out of gas without a map of where you're heading.”

Vision, interestingly, stood apart from the other four top traits in an important way: Vision was not closely correlated with any other particular traits from the list.

In contrast, respondents who chose “resilience” (No. 3) were likely to also choose “drive” and “focus,” and respondents who chose “passion” (No. 5) were likely to also choose “positive attitude.”

Vision, therefore, appears to be a more universal, essential trait than any other.

As one respondent stated so powerfully: “If you believe strongly enough in your idea and vision, do everything you can to make it happen.”

As we delved deeper into our data, we found that vision is crucial to entrepreneurial success at multiple stages of a business’s development.

Vision was chosen by entrepreneurs who have been in business for 16 or more years about as often as it was selected by entrepreneurs who have been in business just two to five years. The bracket next most likely to select vision were the entrepreneurs who have been in business for 11 to 15 years. Our survey respondents seemed to be trying to tell us that vision is just as important to a longstanding business as it is to a startup.

Not surprisingly, survey respondents with a year or less of experience were least likely to select vision; indeed, they chose from each of the 23 traits with close to equal frequency. We believe the explanation is that they are simply too inexperienced at such an early stage to develop a clear sense of what’s needed to find success.

Putting our survey in context

Although the 2,631 entrepreneurs who participated in our study sent us a resounding message that vision belongs on a pedestal above all other traits, previous studies that sought to understand the traits of entrepreneurial success did not even account for or attempt to quantify the value of vision.

In the 2004 U.S. study of Big Five personality traits, researchers found that conscientiousness is strongly correlated with entrepreneurial success and that openness is negatively correlated with it – that is, the more open an entrepreneur is to being convinced to go in different directions, the less likely the entrepreneur is to stay focused enough to find success. (The other three Big Five traits were not closely correlated with entrepreneurial success.)In the follow-up 2011 study looking at the same Big Five traits, researchers found that agreeableness is inversely correlated with entrepreneurial failure and that conscientiousness is positively correlated during the beginning stages of the business.

Meanwhile, in the 2004 British study that sought to ascertain the relative importance of six characteristics associated with entrepreneurship, creativity was identified as the most important trait, followed by advantage, focus, team, ego and social.[

Our study makes a strong case that other characteristics associated with entrepreneurial success should be subjected to more rigorous follow-up study. In particular, we believe the traits that entrepreneurs themselves were most likely to pick – vision, work ethic, resilience, positive attitude, and passion – are among the most relevant characteristics to quantify, analyze and understand in greater depth.

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[3] Ciavarella, Mark A., et al. "The Big Five and venture survival: Is there a linkage?." Journal of Business Venturing 19.4 (2004): 465-483.

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[5] John L. Thompson, (2004),"The facets of the entrepreneur: identifying entrepreneurial potential",

Management Decision, Vol. 42 Iss 2 pp. 243 – 258.

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[7] Ciavarella, Mark A., et al. "The Big Five and venture survival: Is there a linkage?." Journal of Business Venturing 19.4 (2004): 465-483.

[8] Cantner, Uwe, Rainer K. Silbereisen, and Sebastian Wilfling. "Which Big-Five personality traits drive entrepreneurial failure in highly innovative industries?."Paper presented at the DIME Final Conference. Vol. 6. 2011.

[9] John L. Thompson, (2004),"The facets of the entrepreneur: identifying entrepreneurial potential",

Management Decision, Vol. 42 Iss 2 pp. 243 – 258.